Who would be the audience for your media product?
As previously described in my 'target audience' post my ideal consumer would be either boy or girl aged between 16-25 with a open view on all genres of music but with a bias towards classic rock such as the Who, Beatles, Kinks e.t.c.
The target audience for my music magazine would spend the majority of their time staying out with friend and attending gigs and music festivals.
How did you attract/address your audience
First of all I attracted my target audience by having a neutral colour scheme/ house style of red, white and black. These colours are not strictly associated with either gender like other such as pink or blue and therefore both genders will feel comfortable with purchasing my product in a shop.
Also with regards to the age of my target audience I have addressed this by having a clean, neat layout of the cover page with few puffs and additional advertisements on the page. This so the magazine looks more mature and therefore more appealing to my older target audience.
As my target audience has a open view for all music I have addressed this on my contents page by having a band index like NME. This is so the consumer has a wide variety of artist to choose from to read about and not being restricted in one style of music.
As my target audience wishes to spend the majority of there spare time attending gigs and festivals i have also addressed this on my contents page by having a gig guide section so that the consumer once purchased the magazine can have all relevant information for whatever music event that they have interest in attending.
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