The Male Gaze theory was created in 1975 by a British Film feminist called Laura Mulvey. It was created because at thye time feminists saw the majority of media outputs as a product of a male dominated order.
She stated the cinema audiences look at films in 2 ways; voyeuristically and fetishistically. This lead to two key effects. The 'objectification of females' and the 'narcissistic identification' of the ideal image on the screen. Her theory confirmed that the media objectifies women and is used to satisfy the male population by making women 'objects of desire for their visual pleasure'.
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