Semiotics

Semiotics is the study of signs. a sign is someting that stands for something other than itself

Ferdinand deSausure's (1857-1913) dyadic semiotic system .concluded that not only is a sign psychological but also that the structure of a sign is made up of a signifier(the form of the sign). and the the signified whic is what is being reprsented by the signifier.

Charles Sander Pierce's (1839-1914) tryadic semiotic system. concludes that a sign is one of three things.

1.INDEX, is not a subjective signifier but is connected to the signfied. for example smoke may represent fire yet does not mean fire.

2.ICON, has a signifier that does resemble the signified for example an image of a tree shows a tree but is not an actual tree

3.SYMBOL,  is conventional suchas letters and numbers

I will consider semiotics when creating my magazine as if i use the wrong combination of colours font and images i may depict a differant image to the audience that is far from the one that i am setting out to create. i am thinking of creating a folk/rock magazine which means i should stick with more natural colours as opposed to darker colours.